Russian facts to help you understand the market potential
The Russian speaking market has the potential to be one of
the biggest growth areas for business in the 21st century.
Understanding exactly how to unlock that potential, for the
benefit of your own business, will take time and research.
However, anyone taking a long term view of the Russian language
market will reap the benefits in the future, as economies
strengthen and political situations stabilise, in the Republics
where Russian is spoken.
Here are some Russian facts to show why every ambitious business
should have a Russian language presence on their web site,
or in their long term business plans.
- There are approximately 195 million native Russians living
in the world. That is more than the number of native speakers
of German, French, Arabic, Korean, or Japanese!
- It is the official language of Russia and, for more then
seventy years, it was the dominant language of the former
Soviet Union. The last census, which took place before its
dissolution in 1991, showed that the population of the Soviet
Union at that time was 286 million!
- The Russian language was also widely taught as a second
language in Warsaw Pact countries of Eastern and Central
- Russian is the third most widely spoken language in Europe.
- In total there are well over 300 million people in the
world speaking Russian as their first or second language.
- Demand for Internet services in Russia has exploded, with
Internet subscriber rates growing rapidly each year. Russian
Website Localisation will put you at the forefront of this
- Russian is one of the six official languages of the United
- More scientific material is printed in Russian than in
any other language in the world with the exception of English.
- One more point to bear in mind is that Russia has one
of the highest educational standards in the world. As a
result a high quality of written correctness is expected
from everyone. Poorly translated documents and letters,
which also ignore the uniqueness of Russian business etiquette,
could seriously harm potential business ventures.